Showing posts with label brand creation. Show all posts
Showing posts with label brand creation. Show all posts

Sunday, 14 December 2008

Marketing Your Site

Make Your Website Famous



Marketing your site on and offline can be just as important as marketing your actual product or service.


The question used to be, Do you have a website? Now, the more relevant question is, How do you market your website? It truly isn't a "Build it and they will come" scenario.
If people don't know about your website, they can't visit--and learn about what you have to offer. That's why marketing your website online and offline is just as important as marketing your product or service.


Promoting your site can be simpler than you think. Here are some suggestions:


Offline Marketing
Many website owners forget about the offline options for marketing. But you need to make yourself visible in the places your target market lives and that means the offline world as well.


All marketing communication materials should emphasize your URL and entice readers to visit your site. This includes business cards, letterhead, envelopes, brochures, flyers, folders and newsletters.



Print your web address boldly on the front side of direct mail postcards. Sometimes simply printing your URL in a large, attention-getting style will cause the recipient to turn the postcard over and read the other information you want to share with them.



You can issue a press release announcing anything new or newsworthy on your site. Maybe you're offering a free report, a free e-course or a unique approach to the marketplace that the media will be interested in.
On-hold messages are now very popular for directing people to a website, especially with phone systems that use automatic attendants. But live attendants can direct people to your website, too. Make sure they know what information is available and relevant for the caller.



If you ever get the opportunity to be interviewed on the radio, make sure you find ways to drop your URL. You can say things like, "On my website, www.UpMarketUrls.com, I offer free marketing articles and products for sale to help grow businesses." Don't just say, "On my website ..." without mentioning the URL. This applies to any interviews you might do with a reporter, editor or producer.



Some publications will ask you to write a guest column or a feature article related to your expertise. At the end of the column or article they'll usually let you include a few sentences related to your experience and ways to contact you. Obviously mention your website and e-mail there.
Advertising specialties are great ways to distribute your web address. They include key chains, coffee mugs, mouse pads, pens and pencils, as well as any apparel that might carry your logo or identity.
You can also promote your URL offline with the following: fax cover sheets, vehicles, billboards, license plate frames, Yellow Page ads, other printed ads, T-shirts, and golf balls and bags.


Online Marketing
Online marketing should be done in conjunction with the offline marketing mentioned above. Here are some ideas to get you started:


Even though people are at your site, mention it often within the text of your web copy. This will reinforce it in the readers' minds and help with search engine optimization.
Mention your website or include it in your signature for all news group, discussion group or forum postings.
Ask your fusion marketing partners, board members, advisors or other business partners to mention your website on their sites.
Use online press releases and articles just like the offline method mentioned above.
Pay-per-click marketing
Banner advertising on your site, as well as other related sites that your target market visits
Online directories
E-mail signatures



Be creative with both your offline and online marketing. Sometimes the best marketing comes from the wild, crazy, extreme or unique ideas that your competition hasn't thought of. Remember the guy who auctioned off his forehead as advertising space for a URL, or the pregnant lady who offered her pronounced stomach for URL placement for a Super Bowl ad website? Now that's guerrilla marketing.



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Sell your own products on Clickbank



1. You sign up to CB click here to open an account

2. You create your product. - easier said than done ! If you're product is in a saturated market it needs to be head and shoulders above the competition, if not you're going to have to have a large marketing budget ! You also have to give a lot of thought as to how to price your product ! This is crucial, checkout what similar products are selling for, underprice and the customer gets suspicious, overprice and you'll get no sales ! You also need to givea lot of thought as to what you will pay your affiliates - this is crucial. Offer too little and no one will take up your cause. Over pay and you need to shift a lot more product.
Before you come to market, do some great research on both your idea and what’s already out there. chances are whatever you are thinking of launching - has already been done over and over - however don’t let that stop you, just DO IT BETTER and you WILL succeed - if you work at it hard enough !
3. You create the pitch page where you will sell the product with buy now buttons. You get it approved by CB along with your thank you page where your product sits.
4. The customer comes to your pitch page, clicks 'buy', and pays through CB's payment gateway.
5. If the transaction is successful - they get to your thank you page - Your product is sitting on the thank you page.


Post Launch

You might think that as a vendor you have it made - things are easy - everyone is working for you - you just collect fat pay checks. Well ok some of that IS indeed true. However here is a part of being a vendor one often overlooks and then finds it tedious to have to render:

*Customer support - IF YOUR PRODUCT goes HUGE - YOU will have a LOT of customer support to deal with. That’s a ‘good’ thing though. I would rather deal with small little problems all day due to payments and order instead of chasing them to begin with - If I can make a million by dealing with peoples download problems or other delivery problems - my only answer is “pass me the phone I’ll start right now”.

*Affiliate recruitment - You’re always going to be recruiting into your army - ALWAYS - you’re like a gang leader, and must preach to your crew that they need to recruit too - however they will refuse because they want a small team - not a saturated one. You will always be recruiting don’t forget that.

*Affiliate support - Often uderestimated. Affiliates have their own set of needs, and you must tend to them. You must help them shape their campaigns, offer them advice, give them what they need in order to make YOU money.

*Maintenance/updates - You will need to make new creatives once in a while, new articles, new videos, new ’stuff’ in order to keep you and your affiliates campaigns fresh.

*Competitive Intelligence - You will need to watch those close to your circle, and see if they are doing anything sparatic that can potentially harm your positioning. Always know what your competitors are doing.

*Management - Day to day you will have various little things you’ll need to do. You’ll notice a few of your affiliates might be bad apples, you’ll notice your site slow down or error or get hacked, you’ll notice you’re NOT converting NOR is anyone for a while, you’ll have to keep your ship running smoothly and with a smile yet firm and confident nature. Don’t forget - you are the owner of a big operation now - and you have a huge sales team to look after - a huge monetization closed loop that you must keep squeeky clean in order for it all to equate to that elusive first thought and end goal - MONEY. If you do all of this, and you succeed - what do you do? Launch another product, and another - soon you will have an array of revenue streams, some will outdo others, some will fail miserably, overall though - THAT is leverage.



High Ranking Keywords in Search Engines



• We're achieving #1 organic spots for keywords that would usually take YEARS to rank for traditionally - even for seasoned professionals with massive budgets.

• The sites that achieve these rankings are ONE-PAGE mini-sites - not giant content sites

• In one of the examples in the video above, our site was ranked #1 out of 577 million competing results!

• The sites are holding their rank. Some have been ranked in the top 3 results for their target keyword for more than a year.

• In fact - of the last 100 sites we've launched, 53 are ranked #1, 30 are ranked # 2, and 7 are ranked in positions 3-5.

• The ranking process can take as little as one week, and at the most one or two months
• This has nothing to do with buying PPC ads...

NOTHING to do with black hat techniques...
And it has NOTHING to do with the latest page generators...

• We are literally beating out the most authoritative, popular sites on the internet for incredibly competitive keywords - time and time again.

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