Consumers Trust Word of Mouth Advertising

Viral marketing is a term that Internet marketers use for the concept that describes how information propagates from person to person. Businesses, for many years, have been utilizing these concepts "offline" in the form of word of mouth advertising. In the offline world, the information that you offer a unique product, provide stellar customer service, or that your business is a cut-above the rest, spreads throughout the community like a virus. Every customer you currently service shares their experience with friends and family. When one of those people come to your business and have a positive experience, they tell their friends and family. In time, you develop an impressive network of many thousands of potential customers, all influenced by your word of mouth advertising.

**Why Does Word of Mouth Advertising Work?**

Businesses have always considered this form of advertising as the golden prize - it is virtually free, but the effects are exponential. It works so well because of the fact that personal testimonies are so powerful. When a potential client listens to the radio or watches television, they are "confronted" with advertising. People have a natural tendency to resist the message of commercial advertising, so it is the challenge of TV and Radio marketers to break through that barrier using humor or eccentricity. Word of mouth advertising is much more effective because people are immediately open to the message. They are in the middle of an intimate conversation with a friend or family member, so there is no resistance to the message. And when they hear a positive personal testimony from someone they know they can trust, then they also know that they can trust the message. By association, they are also more inclined to immediate view your business with confidence and as credible.

**Don't Tell Them You Are the Best, Show Them**

The key to this form of advertising doesn't take large investment in marketing and advertising, it takes investment in your current customer base. Offer your customers a reason to share their experiences with friends and family. You may even go so far as to offer a "referral bonus," in the form of a small discount or coupons to local businesses, to customers who refer friends and family to you. With a very small investment, you'll immediately notice a drastic upturn in the growth of your business.




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