Tuesday, 23 December 2008

Write an Online Business Plan

Write an Online Business Plan


Draft an outline of goals and objectives. This is the most important section for lenders. Here, you'll introduce your business strategy and summarize your ideas.


Give a brief history. Describe how your company came together or how you came up with your ideas.


Explain goals in detail. Take a couple of paragraphs to discuss in detail your short-term and long-term goals. Include your target customer and how fast you expect your company to grow.


Pitch your service or product. Explain why your product is marketable or why your service is unique from anything else on the market.


Research the market potential of your service or product. Hire a research firm to put together a report for you or use the Internet to gauge the demand for your product or service.


Develop a marketing strategy. Explain in detail how you plan on selling your project. Be specific about how you will advertise--by word of mouth, search engine optimization, television or radio spots.


Map out a 3 to 5 year financial projection. Put together some spreadsheets for your forecast period, including income statements, balance sheets and cash-flow projections. Explain to lenders how much money you need to cover your startup costs.


Create an exit strategy. Include a section that delineates when your company will bow out gracefully. It can be based on a revenues, profits or market reception or a vote by board members.


Things You’ll Need:
Financial projections
Market research
Exit plan
Marketing plan


Tips & Warnings
Finding a professional to help you with your financial projection is well worth the money.
You may also want to include biographies of your management team, especially if they have a particularly notable background.
Keep your business plan short, ideally under 50 pages.
Don't overestimate the significance of your idea. Focus more on showing that you have the time, money, experience and perseverance to make your business plan work.
Avoid vague terms and business hype. Anyone that reads your business plan will be able to recognize it as fluff.




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1 comment:

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