Small Business Marketing Ideas

When you are the owner of a small business, you may find it difficult to compete with some of the larger businesses. Obviously they will have more money to generate more and larger ads. Small business marketing ideas need to pack a punch, so that each advertisement hits the target. Choose advertising that will feel more personal.

Business cards are the oldest and the most widely used form of advertisement.

You can put all of your pertinent information on them such as your business name, your company slogan, your address, phone number and your website address. You can choose a company logo or you can choose pictures. You can basically design anything you want. If you put a coupon for a discount on the back of the card, you will be able to track different marketing strategies. You can also take advantage of mailings, letters, fliers, or postcards they give your customer a more personal connection to you. If you are sending out a reminder for an appointment, or a refill of a product or even a birthday card, your customer will feel that you remember him personally and that it really does matter if he does business with you.

It is always good to give away promotional items. Every time your customer uses the magnet on his refrigerator, or the ink pen with your logo on it, he will be reminded of where he got it. Matches are a good promotional item nearly everyone needs matches. They use them for the candles to scent their home or the candles on a birthday cake. It does not really matter what they use them for, they are using them and you are on the customers mind.

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