Communication Skills

The manner of our communication in business as well in day to day life plays a major role in our success or failure. Better communicators find it easy to get ahead in life. They know how to put themselves across to others. Ability to express views and ideas clearly and convincingly is a skill. Your will communicate better when you think right, express what you think right, behave right and show that you understand. The skill of communicating is an asset and more you develop and sharpen it higher will be the benefits that you will get.

You can communicate by words, by gestures, symbolic expressions and various other methods of communication. For example the way you walk, your posture, the clothes you wear can communicate about you to others.

The eyes that flash anger, the yawn of boredom, the thumbed nose of derision, the stamping feet of impatience, the applause of approval, the raised eye brow of excitement, the laughter of joy, the smile of friendliness and the wink of affection too are types of impersonal communication. These are more effective and clear than verbal communication because a closed mouth catches no flies

When one think of the subject of communication one feels that the whole World is a Stage and every one of us is an actor or actress. Each one of us in it has to assume a different role to fit the occasion.

For example a person will assume different roles to fit different situations like a) when talking to a business associate, b) when talking to an intimate friend, c) when talking to a subordinate, d) when talking to wife and e) when talking to a pet dog. Therefore, as actors and actresses of this wonderful stage the world we use gestured to give emphasis to the meaning of a word or group of words that is how we verbally communicate. In written communication too we use fitting language and our choice of words and the way of using sentences gives effectiveness to what we try to communicate. A musician, a singer, a sculptor, an artist are using their skills to communicate something to others. Also in communication it is not what one says or writes but it is how one says or writes is what express the real meaning.

The business communication is not much different from the above described general communication. Because in business too words fitly spoken and the clarity of expression and attention grabbing presentation receive better response and communication skills in these aspects is very important in business. Best businesses employ better communicators to handle their businesses. A business has to build its image and maintain and for that effective communication about the business to the public is a must. The products and services need to be marketed in a competitive environment and it is the communication that does the main part in winning customer loyalty. For business communication in addition to the directly approaching of the customers and convincing them to buy the products there are other ways of reaching the customers via advertising and other forms communications. Communication what ever the form used is used to create a need in the customers mind to buy the particular product over the other competing products. Appropriate communication can make a buyer who does not want to buy a particular product to change the mind in to buying it.

We are in the age of communication. It is revealed in a recent survey that 20 % of the entire world population is using the internet as at end 2007. That means a population of 1,320,000,000 people. Therefore, internet as a means of communication can reach a world wide diversified segment of potential buyers. Therefore, greater skills and internet oriented methods of communication will be most important for market based business operations.


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Powerful Things About Article Marketing

My guess is that by now, you are starting to see the big picture with article marketing. Whether you are attempting to increase your search engine rankings by submitting to multiple directories, or you are looking to increase you direct traffic, article marketing is powerful.

Even if you are not focusing on search engine rankings, generally you should find that as you article market, your websites will become more popular.
For more details go to: www.article-writing-secret.com They will naturally receive more backlinks and traffic, and generally your search engine ranking will go up, even without any special emphasis on it.

One of the powerful things about article marketing, especially if you are building a list, is that subscribers who come to you after reading one of your articles tend to buy more than subscribers who come to you from many other traffic sources. Generally, when someone subscribes to your list after reading one or several of your articles, they already are beginning to trust you, and might buy from you sooner than someone who needs to read several emails from you and perhaps communicate online before they will purchase. Article writing simply provides a unique opportunity for you too attract subscribers to your list who have a prequalified interest and trust in you.

Maintaining Patience as it All Comes Together

When you first get started with article marketing, things will probably move slowly for you. One of the things that happen with article marketing is an exponential effect.
For can visit to: www.ezines-success.com When you have only 3 articles written, you are not going to have a flood of traffic. But if you write and submit a few articles a day for several weeks or months, you will begin to experience an incredible effect, and it will all become worthwhile. Remember, you will continue to receive the effects of articles you have written for as long as they are online and published. So when you have 10 articles or 100 articles online, you will have 10 times or 100 times the traffic that you will receive after the first article.

It is easy to become discouraged when you have written just a few articles, and your revenue is not consistent with the time you put into article writing and submission.

In fact, I will go so far as to say, if you are only going to write a few articles and then quit, you might as well not write or submit any articles. Article marketing is extremely powerful, but it is most powerful when there is a cumulative effect, and that cumulative effect takes time and multiple articles and submissions.


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What are Affiliates, Membership Sites, Domain Name Redirects?

We all want to make money online. That is why you are here right now. Well if you are just starting out, you probably need to promote some other company as an affiliate. Most companies give you a reseller site, you get traffic to the site, make sales, and get a percentage. Well, if you promote a membership site for example, you will pay a monthly fee, for more details visit to www.member-site-manager.com but you will also EARN monthly residual because your referrals are also paying monthly. If you don’t market your site obviously you are going to lose money right away. But if you can get a steady flow of traffic and sales to build your downline, you will be making monthly residual forever. Plus, if you keep doing it, you will actually get a RAISE every month for the rest of your life. What do you think about that?

Just a side note. I have used all kinds of advertising techniques. Free classifieds, paid classifieds, solo ads, email ads, mass mailings, and postcards, for more details visit to www.secure-member-area.com letters, you name it. You know what is absolutely so funny? Here I am. Writing and posting free articles that give me permanent links to my sites. Something that other forms of advertising simply can’t offer. I mean, what other way is there to get unlimited free permanent links to your site? I just think it is funny because I took a break from writing articles, and now I realize just how powerful they really are.

So anyway, you are going to join a company, get a website and promote it. You could use the company given url, or you could buy a domain name, and have it redirect to your affiliate link or company url.

Your given link could look like Blablab.com/loop/id?=yourname080808

Or you could look like YourBusiness.com

You can tell that the second one looks better. The idea here is that the YourBusiness.com url will get more clicks than the other one, which is true in pay per click ads. But what I have noticed in other forms of advertising is, it more so depends on the content, than the visual appearance of the link.

Some reseller sites are not compatible, but most are. GoDaddy.com is a common place though there are many. Buy a domain name there for $10 or less, set up forwarding and masking, and you are good to go. My example was going to be AmeriplanBusiness.com... (but I don't own that domain name anymore due to breaking the "AmeriPlan" domain name rules... ooops.) That was the corporate given reseller website that I renamed. It doesn't even exist now but I have rebuilt from scratch at HealthRelatedDiscounts.com and I don't even use a redirect for that anymore. There is a "business" page in the main site.

The problem I have with reseller websites is: You have no control over them.

You know as well as I do that you have to be able to stay in touch with the people who have visited your websites or they will never convert to sales. Well, actually there is a less that 1% chance, so… it’s not totally hopeless.

My entire point is this: If you have 10 reseller websites, all with domain "masks" you will make more money than your competition. If you have a membership site, you will make monthly residual income. If you a "subscribe" form on your site, you will turn your visitors into repeat visitors. If you have a reseller site you cannot put in your "subscribe" form... or opt-in box. What is the solution to all this? Build your own website with original conten... or have me build one for you if you don't want to do it yourself. (Yes, I build websites now.)

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Retail Advice and Tips for 2009

We are now at the beginning of a FRESH, NEW year and it is time to stop reflecting on the past year and start looking towards the future of your store and business!

It probably sounds like an overly-optimistic look for ’09 doesn’t it?
Well, sure.
The US is in a recession and the holidays were not great for stores overall (although the “infamous” Wal-Mart seems to be staying on top and a select few stores keep afloat as well).

But looking beyond the recession and ahead to what your true goals are for the year seems to be more worthwhile to your time and energy.
Here are a few things to consider that can boost your profits this year and keep your store and your heart happy:

RETAIL ADVICE AND TIPS FOR THE NEW YEAR:

1. Good Money Management:

A key factor of staying alive and well in a recession is to properly manage your money and income.
Don’t spend more than you make and don’t spend money you don’t have as much as you can help it. The less you put on a credit card and have it stack and pile up on you, the better!
So although it may seem too obvious, being efficient and economizing is the smart thing to do even if you are making pretty good profits each month.
It is always a good goal and resolution is to be debt-free, personally and professionally.

2. Smart-Spending:

It seems as though there is no way to spend wisely at this time in the economy. However, it is a fact and necessity of life to spend.
But what you should really be asking yourself is: What should and shouldn’t I be spending on?
The best way to figure this out and feel good about what you purchased is to think of it like this:
“If I purchase this, how much will it help me and my business in the long run and, conversely, how much will it hurt or damage me, my finances and my business in the long run?”

As an example, look at it this way:

Let’s say you are a store owner. Someone comes in your store and offers an incredible service that gives your store a completely chic make-over. They can transform your little, crowded furniture shop into a den of fluffy couches and adorable décor. They show you pictures of before-and-after’s and it looks incredible! But like anything else, they charge some pretty hefty bucks to get it done.
Of course this is just an example, and the answer must seem pathetically simple to you.

But let’s just pretend here…

Well, a good way to choose would be to ask yourself: will spending $$$ dollars help my business more or hurt my business more?
Spending that money may make your store look incredible which in turn will bring tons of new customers and buy enough to pay your expense back!

But maybe spending that money would be worthless because you’ll be left with a pretty store but not much else left which could in turn be very dangerous for your finances, business and life!
So look at both sides of the coin and really do your homework and research on any new expenses: what is their value, their long-term worth and what will it really do FOR YOU? Then decide if it’s going to be SMART-SPENDING.
Careful thinking like that has always worked in the past for me when I felt like buying something expensive!

3. Cost-cutting:

There are plenty of things we buy that we don’t need (either never will need or simply don’t need anymore).

I read an article yesterday that talked about how the average consumer buys a lot of food at the grocery store that they don’t really need or want to eat, but since it was at a certain discount or some bargain deal was offered, they end up getting it anyway! (This could actually be a helpful marketing tip if used the right way)
Well, all I can say is avoid it! Avoid buying and stocking up on inventory and items that:


Do not sell well or much.


You already have a good stock of (seems blatantly obvious, but it is a mistake that you cannot afford to make!)


Also, be aware of what color and size is selling and what isn’t, so you can keep a fuller or leaner stock of the appropriate one.


So you can cut costs easily by finding out and asking yourself…do I really need this?
And in the same way as mentioned above, how will it aid your business’s survival or how will it potentially harm it?

4. Good Communication and Great Customer Service

Keeping in touch with your customers and keeping track of their purchases, birthdays, etc. is, though seemingly small and irrelevant to you, an extremely important factor in most cases to keep your customers loyal and wanting to come back for more. Not to mention the invaluable word-of-mouth customers you’ll get from great service and thoughtfulness you give each customer.

Good customer service obviously doesn’t mean giving them a bunch of presents and discounts…that alone would be foolish.
But good customer service includes treating them in the best possible way so they have full satisfaction when they walk out of your store.

By sincere politeness and following the retail golden rule: “Treat your consumer the way you’d like to be treated”, you will stand out against your competition and keep ‘em coming.

5. Employment

Having good, hardworking, loyal and dedicated employees is probably what every store owner needs and wants above all in running his business.

Of course finding such qualities can be hard to come by, but careful selection of each and every employee (no matter the post title) is extremely important as the whole foundation of the business and its success depends upon good workers, managers, etc.

6. Maintain Good Inventory Tracking

As mentioned above, you don’t want to be overstocked or under stocked with any particular item because in times like these, it’s important to be extra savvy about saving money by getting what you actually NEED.
Having the right thing at the right time is absolutely vital!

7. Change

We’ve been promised change haven’t we?
Well, change can be bad or it can be good. Successful businesses are those who can be causative in their changing environment.

And while the popular belief is that one should adapt and adjust to his environment, it is notable that if one did that during these stressful times, one would be liable to fail along with the economy! Why should you mimic and adapt to that which is falling?

It is my strong belief that, although adjusting to change has its reasonable time and place; a successful company is that which thrives and flourishes despite the obstacles by being strong and smart about the way they do business. Following the actions which brought them success and researching thoroughly new actions before they try them;

Acting on the right conditions for their business and holding a positive attitude.
The economic situation is what it is. And change is coming sooner or later for the economy.

However, you don’t have to wait to change your success. It is up to you to make this a much better year than last. I hope you flourish and prosper throughout 2009 and get all of your resolutions done!

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